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The Northern Quarter

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The Northern Quarter

 

The Northern Quarter is an area of Manchester which welcomes a diverse set of people, shops and entertainment. With this, an identity needed to reflect these traits and the people who inhabit the quarter. The identity focused on the past and present, pulling from the rich tapestry of history that the Northern Quarter is built upon and it's ever evolving direction into the future.

 
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With a diverse personality, a distinct identity was required. Lead by a flexible typographic system and layout, information could be presented in a variety of ways with each document, poster or flyer possessing its own unique style in the Northern Quarter manner. Creating a minimal layout for the main information allowed for important elements such as dates, locations, times and prices to be easily visible, whilst the expressive typography and graphics draw in the eye.

 
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Both physical and digital outcomes were developed, employing the Northern Quarter style in a variety of ways. The website was designed to be straight to the point and minimal, allowing users to quickly find the information they needed, utilising the minimal presentation of data. 

 
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